Cartoons Make Your Content Powerful

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We all like cartoons. But did you know they also provide a powerful punch to any social media or content strategy?  In fact, according to many expert social media blogs, they are an easy to use but  surprisingly powerful force in engaging audiences of all types across any industry.

Cartoons are one of our oldest forms of visual storytelling. The first comic book was introduced in the early 1800’s, and it didn’t take long for advertisers to begin using them in their marketing and learning how effective cartoons are in getting customers’ attention.

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In fact, a University of California Santa Barbara study found that cartoons are 51% more effective than text in conveying a concept. By representing complex ideas in a fun, visual, and memorable way, cartoons are incredibly effective tools. (Fun fact – Did you know Dr. Seuss got his start in advertising?)

Ilya Spitalnik in a B2C blog, Why Cartoons Have Power in Businesssuggests one reason why cartoons work so well:

“Because our childhood conditioned us to accept cartoons as a non-threatening form of communication, we absorb their messages in adulthood in a very different way compared to the jaded “keep your guard up” attitude we typically adopt… By eliminating the critical thinking for even a split second, we are suddenly open to new messages.”

And before you insert that next unremarkable picture into your blog or on your Facebook page, consider this; research shows that 64% of people, when given the option, would rather share social media containing a cartoon than a standard stock photo.

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At Andertoons, we offer cartoon subscriptions that provide ongoing access to both timeless and trending cartoons. You and your company will have access to a constantly growing library of thousands of cartoons to complement your content. And you can use them in all sorts of ways including social media, email, and more.

Have a cartoon success story? We’d love to hear it! Leave a comment and let us know.

Thanksgiving Cartoons – 2013 Feast

Thanksgiving cartoons are usually not my favorite to write because there’s not a lot of material to mine. But for whatever reason, this year they came relatively quickly (September!) and I squirrelled them away to draw up on a busy and/or bad writing week. Boy was I glad I did!

A few weeks back we had to travel for a family wedding and 3/4 of the Anderson family unit was sick (including me), so having these Thanksgiving cartoons at the ready came in handy. Anyway, I thought I’d share a little info on each of them to get us all in the mood for Turkey Day! Enjoy:

Thanksgiving Cartoons 1

I’m not normally a purely visual gag kind of cartoonist. There are people that do that well, but I’ve found myself to be more interested in playing with language. This is also a fairly difficult scene to pull off, so you’d think I’d save it for last, right? Nope! I dug right in and spent most of a day on this one Thanksgiving cartoon. (Normally I can create 3 cartoons start to finish in about two hours.) I think it was worth it, but because it had me a little out of my element I’m still not sure. What do you think?

Thanksgiving Cartoons 2

This cartoon went through all kinds of changes to the caption. At various points the turkey had ordered night vision goggles, a hot air balloon, a taxi, a trampoline and more. The trickiest part was the airline portion. I wanted to get across that the turkey was headed someplace exotic, but people calling to check on credit card charges don’t tell you what was purchased so I couldn’t write anything like “two tickets to the Bahamas.” Thankfully there’s an actual Hawaiian Airlines which solved my problem.

Thanksgiving Cartoons 3

This Thanksgiving cartoon came to me by working backwards. “It’s a little dry” is something probably everyone has heard connected to a turkey, but I wanted to take it a show just how dry this particular bird ended up being. I was also considering putting in one of those cow skulls and some heat lines, but thought it might complicate what I was hoping to make more of a subtle joke.

Thanksgiving Cartoons 4

This caption got completely reworked after showing it  my wife. The original was “I thought Halloween was last month.” Now, my wife being the good cartoon editor she is said “Why would the pig dress up?”

“It’s not the pig, the turkey is tricking him and dressing him up so he gets eaten instead,” I explained.

“OK, but that’s not clear with that caption,” she said. And she was totally right.

It took me about an hour of deep thought (OK, 20 minutes of deep thought, some BuzzFeed browsing and a short nap) but I think adding “Thanks for the help” and the “Turkee” sign got this one working. Actually now I that I look at it I think it might be my favorite of the Thanksgiving cartoons this year. WOO!

Thanksgiving Cartoons 5

I did a bit of research for this cartoon because stuff is always funnier if it’s accurate. (See the gourd cartoon from Halloween.) The idea here is that the therapist, while working with his client, takes a moment to get a little expert Thanksgiving advice. I’d considered giving the guy more of a hungry look, but thought that was a little easy.

Thanksgiving Cartoons 6

This is not only the last of the new Thanksgiving cartoons, but the wordiest by far. But you know what? It was even wordier right up until I was typing in the caption. The original caption was:

“OK, last thing. It’s come to my attention that some people in the office are hanging up those little hand turkey drawings their kids made and some employees, and I’m not saying who, find those quite offensive and have complained to HR. So, if you could do me a favor and just take them down…”

Whew! Pant pant…  That’s a mouthful isn’t it?! So a little pruning later it’s certainly more readable, but I have to admit it lost just a little zip.

So that’s it for this year. Feel free to head on over to the main site and check out all of my Thanksgiving cartoons. And have a great Thanksgiving!

Wanna see more blogs about Thanksgiving Cartoons? Here you go:

 

Halloween Cartoons for 2013

It’s almost Halloween, and every year I do a new batch of Halloween cartoons. It seems like every year it gets harder to find new Halloween humor and I have to go further afield. Then again, every year gives you fresh zeitgeist to see Halloween through, so it all works out in the end.

OK, on to this year’s new Halloween cartoons:

Halloween Cartoon 1

I was thinking a lot about pumpkins with this cartoon. What do they look like, how they’re carved, the goo inside, seeds, etc… and the word “gourd” popped into my head. I was playing with the homonym “gored” for a while, like someone being gored by a bull, but instead it was a bull giving someone a pumpkin, but, as you can tell, that’s pretty weak. Anyway, the phrase “out of his gourd” presented it self soon after, and this sort of weird spooky cartoon came about. 

(BTW, I did make sure that a pumpkin was technically a gourd. Cartoons aren’t any fun if they basic premise is wrong.)

Halloween Cartoon 2

I love the scene in the original Frankenstein where the doctor is yelling ‘It’s alive! It’s alive! It’s alive! It’s alive!” and I thought if you were the monster and you’re just coming to consciousness for the first time, this guy next you you yelling and screaming might be a bit much. Connecting it to waking up wasn’t far behind.

Halloween Cartoon 3

I almost never do multiple panels. I like to think that it’s because I work best in a single frame with a single caption and that’s where my talents lie. But if I’m really honest, it’s also that I’m a bit lazy and I hate drawing the same thing more than once in a cartoon.

Still, this Star Trek Halloween cartoon was worth it. Big thanks to my pal Mike Lynch for helping me make sure that vulcan blood had actually been seen on TV before. (Again, accurate cartoons are funnier.)

Halloween Cartoon 4

This is one of those Halloween cartoons that took a long time to get right. First there’s the candy house. You can’t skimp on the drawing there and there’s a lot of detail to get right. Then you have to shade all of that. Ugh. And the caption took a really long time to trim down to something reasonable. Anyway, it all worked out well I think. (I especially like the candy orange slice shutters.)

Halloween Cartoon 5

This Halloween cartoon seemed so simple that I was sure someone else had done it. Seriously, it’s an obvious joke. But I did my due diligence, looked around online, and no one had done it. Having said that, a dozen versions of this will have cropped up between the time I drew it and the time this blog publishes.

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And now the last of my 2013 Halloween cartoons. I got the idea for this one at a coffee shop. The lady asked me if I wanted my latte hot or cold and while it’d be more entertaining to tell you that this popped into my head right at the moment and I yelled “A-HA!” and ran out of the coffee shop pumping my fists in the air to the delight of onlookers, it came to me later in the day unceremoniously.

Feel free to check out all of my my other Halloween cartoons here, read what I had to say about last year’s batch, draw your own cartoon zombie, and check out these posts about costumes.

Happy Halloween!

Connecting With Andertoons

I’ve been writing the Andertoons blog here for almost ten years now. In fact we’re closing in on 2500 posts in the near future!

But did you know Andertoons also has a fairly large presence on most other social media as well? Here’s where you can interact with me and my cartoons:

Andertoons on Facebook

Andertoons on Facebook

Until recently I’ve been a bit of a Facebook snob. I already had some success elsewhere on social media, I didn’t trust it (I’m still not sure I do), and (this is where the snobby part comes in) it was a little too popular. I’d created an Andertoons page, but for the most part it just sat there.

Then an Andertoons fan contacted me and offered to help. We got things turned around, got links from the site point the right place in the right way, and I made an effort to update regularly. And in just a few months Andertoons’ Facebook page has tripled its number of Likes and it shows no sign of slowing.

So, if you like Andertoons, check us out on Facebook. You’ll see sketches, sneak peeks at coming art, cartoony chat and more.

Andertoons on Twitter

Andertoons on Twitter

Twitter has long been Andertoons’ social media of choice. It’s quick, fun, snackable content, much like the cartoons themselves.

I tweet all day about all sorts of stuff: LEGO, comics, movies, and, no more than once a day, Andertoons. Occasionally I also ask for help with captions and whatnot, and my followers are always super helpful!

So, if you like Andertoons, follow us on Twitter.

Andertoons on Google+

Andertoons on Google+

I like Google+, it’s easy to use, and, let’s face it, Google is factoring it into its search rankings somehow. But I have to admit I don’t quite know how to use all of it yet (I’m looking at you, Hangouts).

Nevertheless I’m updating both the Andertoons Google+ page and my personal page regularly with art, photos, fun links, and general chattiness.

So, if you’re on Google+ and like Andertoons, add me to your circles.

Andertoons on Pinterest

Andertoons on Pinterest

Pinterest is all kinds of fun, especially if you’re more visually based like me.

I’ve got boards for cartoons, LEGO, Darwyn Cooke and Super Gals, and I’m usually pinning new stuff a few times a day. And, thankfully, people seem to like pinning stuff from me too.

So, if you’re into Pinterest, you can check out Andertoons there too!

Andertoons on Flickr

Andertoons on Flickr

Flickr is an old-timer in social media and still one of my favorites. I’m not a huge fan of the recent redesign (nor Yahoo’s new logo), but I can’t imagine the internet without it.

I’ve got thousands of photos of cartoon cards, LEGO projects, and even a few books.

So, if you’re in Flickr, check out Andertoons!

Andertoons on GoComics

Andertoons on GoComics

OK, GoComics isn’t necessarily what I’d call social media, but Andertoons has amassed a fair amount of daily subscribers there, and my cartoons get their share of comments each day. (Plus the GoComics folks are just really nice!)

If you’re not a member, sign up and check out all kinds of great comics and cartoons (like Andertoons). And if you are, well, adding Andertoons to your list takes just a second.

So there you go! If you’re so inclined you can like, tweet, +1, and pin Andertoons to your heart’s content. I hope to see you around!

Sketching, Resketching & Inking Cartoons

Video transcript:

Hi there, this is Mark Anderson from Andertoons.com and today I am going to be showing you how I sketch and re-sketch and then ink a cartoon. What’s different this time, I have done a number of videos where I have drawn a business cartoon or a family scene, some sort of cartoon scene that I am used to drawing because of course I want to put my best foot forward there on the video and look like I know what I am doing, but I thought it would be interesting this time to draw a scene for you that I haven’t drawn before. It’s an idea that I got when I was at a bank recently and although it doesn’t look like that now, it’ll make more sense later and I’ll explain to you why I got the idea, but it’s a–I am going to be drawing a guy here in bed who has died and then a grim reaper and a ghost. But this isn’t a scene that I’ve necessarily done before so I am just sort of winging it here and doing a very rough sketch to lay things out.

So there is the guy and he is laying in bed now I’ve sort of got to the angle of the scene roughed in, there is the pillow and I am keeping this very, very rough and very loose and trying to go fast and you know keep it lively. So you are going to see lots of sketchy lines and things that aren’t going to make it into the final art of course. But it’s just the way–see there I drew it like a head where I wanted it and then I decided I didn’t want it there. Now it looks like I am changing something again I don’t quite know am I putting–I’ve recorded this voice over later so it’s been a couple of weeks since I drew this, so I am sort of watching along as you go here, sort of like a director’s cut of the cartoon.

Oh here is the ghost, here’s like the idea of the ghost coming out of the guy, I am sort of drawing it over there and there is his ghostly arms and there’s he is coming out of the chest of the old man laying in the bed. Yeah I’ve abandoned–I abandoned that head over to the upper right of him. Here comes the grim reaper, again I just started with real basic shapes, he’s you know the grim reaper sort of this hooded shrouded figure, so I start with this circle for the head and a triangle sort of over it and a wavy line to make the robe. So very, very basic kinds of shapes and lines and I am just moving fast and I am not worrying about making mistakes and as I go the things that I like I tend of reinforce or draw darker or yeah to go over the line again. Oh here I am sort of going back and this guy and adding a few hairs in and this mouth I sort of jump back and forth.

I am not sure if there is any rhyme or reason necessarily, it’s just sort of letting my self go. So there is the grim reaper, now I am drawing his, is that a sickle is it? No it’s a–oh I am never going to pronounce this right I got myself into recording. Is it a scythe? Is that how you say that? Is that the correct term for that? Wow you know what I should’ve looked at it out before recording this. Note to self – If there is an important part of the cartoon and you don’t know how to pronounce it, look it up before recording the voice over for the video.

So here is my the rough, rough sketch and what I am going to do now is take this and why am I signing my rough sketch? I am going take this and I am going to trace over using my light desk. Those are good transition, nice job iMovie. So there I’ve got the rough sketch under a clean sheet of paper and I am taking my pencil here and I am redoing, going over those lines and again I am trying to keep it fast and fluid but I am sort of giving myself a cleaned up sketch to do the ink off of.

So I’ve got the basic idea of the cartoon there and I am just going to clean it up so when that I ink it’s the best possible version of this cartoon. So there is a lot of–I do a lot of editing and a lot of redrawing cartoons, there is my first sketch and often times it takes more than one clean up sketch. Sometimes I do 2, 3, 4, if I started to get into like the 3rd or 4th sketch I know that something is wrong and I then need to start over or figure out how to draw what I need to draw and take another look at it, so generally its that first rough sketch and then the next sketch and then I move on to ink after that.

So here’s our grim reaper, he is looking pretty good. He is a–he is going to be talking to the ghost here you can see it, oh it looks nice. Then I’ll be drawing the ghost in here. When I do the ink for this what I will do is draw the ghost separately from the rest of the cartoon and then when I scan it in I’ll scan in the grim reaper at the bed with the dead man and then I’ll also scan in the ghost and I’ll put the ghost in on another layer in Photoshop because I want to change the opacity there and have him appear like he is–this transparent or you know translucent ghost over the scene and that was something that I sort of thought of when I did this and thought that it would be fun to do so, here is my clean up sketch, that’s looking pretty nice that’s all right. Okay nice job me.

Re-focusing the camera there it’s looking pretty good. I am not drawing a lot of background in here. Oh see now there I go, I am just I didn’t like the little wave on of his ghosty body so I am sort of going over and redoing the arms again giving his head a little bit more of a squiggle so that he appears more ghostly and I apparently did not like the shape of the hood on this grim reaper. But yeah that’s looking pretty good. Am I doing another sketch? Like I said it’s been a while so I am doing another sketch. Wow! Remember that thing I told you like if I get to go the 3rd or 4th sketch I really need to take it a–yep I am doing another one. Here I go, look at me go. I am redoing this one, I want to get this one right apparently.

I am recording this on September 12th but I actually did this cartoon – I drew this cartoon on August 1st, so it’s about a month and a half later so I apologize for my apparent confusion over what I am actually doing here but that’s why it’s much later after I drew it. So I am on the third sketch here drawing my ghost coming out of the dead guy and the grim reaper will be talking to him, so now I’m getting that and again I am doing little the other hand a little squiggle to make his legs and feet and things in the bed.

You know by the time we get to a third sketch like this you just really start to worry a bit like, oh boy, you know, how bad is this going to be, how dead is this going to be on the page, so I am a little worried now rewatching that this cartoon is just going to lie there but I seem to remember that it turned out pretty nicely. I looked at it real quick before I started putting this video together and it turned out all right.

So again the thing that I tried to keep in mind is just to move fast–wow! You can’t see anything there, look at that giant hand! I just try to keep moving fast and loose and not be too careful. There is nothing worse than a cartoon that just looks like it’s just going to lay there. You really want this to pop and so I am not worried about getting the exact squiggle on the hood right you know, oh it goes up here and down here its just a nice little squiggly line and there it is. All right so there is the third and boy I hope it’s a final, I didn’t watch this before I started recording, obviously now I am–am I going to sign it again? Looks like neat little pencil trick there. That actually looked impressive. I think I’ve–oh okay, I like to put a box around the sketch so that I can sort of see like where I need to stop and start and stop drawing for the ink so its sort of like putting a frame around it so that I know I don’t need to go below here and I am writing myself a little note, I do this all the time. Yep I there right there I was like hmm–I think I’ll do that separately and do that in Photoshop.

So here I am doing the ink, I am sorry for the length of this; it looks like we are going to clock in at just about 15 minutes which I thought was long. When I looked at it I was like wow, it never takes me that long to do it, it’s that there its got that’s the time burglar that third sketch, but it all turned out for the best and when you think about it 15 minutes versus 10 minutes in the grand scheme of things to get a cartoon right, I will make that time investment I will add another 5 minutes to my work day to get this dead guy cartoon right. So now I am inking and give you a little bit more of a closer appearance so you can see that. I love these brush pens boy they are just so nice; they move so nicely on a page I keep think one of these days I am going to move to that Wacom that Cintiq is that what it is? Is that how you pronounce that? Another word I don’t know how to pronounce but that one’s made up so it doesn’t count. I keep thinking one of these days I am going to move to going all digital but boy I just can’t, I am not there I love that feel of pen and that ink on paper and just the way that it sits, there is just a good feel, I don’t know that I could get that, I know a lot of people do it and are really happy with it and I moved all my shading to Photoshop but boy I don’t know that I could ever give up like the ink and paper aspect of it, I just wouldn’t feel good about it.

Change something with the lights, lights there may be I just changed the focus on the camera. I have got a–I am doing this on a light desk and then sometimes I’ll also turn on my desk lamp depending on like how much I want to see it. So sometimes I have got light coming up from underneath and on top, like I said depending on how much of what I want to see for tracing or inking or penciling. I am not ashamed to have a whole bunch of lights and I’ll put more lights on if I think I need it I would do that. Here is the sleeve, its looking pretty nice, I put an arrow there, what is that arrow for? I made some sort of mistake I don’t remember what now; oh I bet it’s for the little crinkle in his elbow I don’t think that turned out very well. I bet that’s what I put that there for. Take that out in Photoshop.

So now see here I am taking the pieces of paper apart and you get to see it, oh! Oh yeah you don’t miss a thing I don’t know, at this umm…hmm…no, no, you dear viewer get to see every little bit, me repositioning things, taping things. May be I’ll go get a soda you get–it’s unvarnished. I am doing the ghost just a little bit up above there and here comes the ink. I am trying to keep it nice and wavy and I am not worried about little gaps between lines, I am not going to worry about making sure that everything is tightly closed up I don’t–its just not my style, I don’t but there is so many artists that I was influenced by but the ones that I always like to have that really loose style and they didn’t connect all the lines and I just always love the way that looked.

So I am finishing up the ink on this, there is the ghost floating above and I am writing another little note there to put that down and skin those in separately and put that over that in Photoshop and looks like I am going to be up there. Here comes signature and this cartoon is up on my website now, I believe what is the number of this cartoon? I need to get organized before I recorded these things. Anyway here is the final version of the cartoon, “If you are as satisfied with my service please take a moment to fill out the survey.” Guy said this to me at the bank and I thought I know there is a cartoon there. So thanks for watching and be sure to visit Andertoons.com.