We all like cartoons. But did you know they also provide a powerful punch to any social media or content strategy? In fact, according to many expert social media blogs, they are an easy to use but surprisingly powerful force in engaging audiences of all types across any industry.
Cartoons are one of our oldest forms of visual storytelling. The first comic book was introduced in the early 1800’s, and it didn’t take long for advertisers to begin using them in their marketing and learning how effective cartoons are in getting customers’ attention.
In fact, a University of California Santa Barbara study found that cartoons are 51% more effective than text in conveying a concept. By representing complex ideas in a fun, visual, and memorable way, cartoons are incredibly effective tools. (Fun fact – Did you know Dr. Seuss got his start in advertising?)
Ilya Spitalnik in a B2C blog, Why Cartoons Have Power in Business, suggests one reason why cartoons work so well:
“Because our childhood conditioned us to accept cartoons as a non-threatening form of communication, we absorb their messages in adulthood in a very different way compared to the jaded “keep your guard up” attitude we typically adopt… By eliminating the critical thinking for even a split second, we are suddenly open to new messages.”
And before you insert that next unremarkable picture into your blog or on your Facebook page, consider this; research shows that 64% of people, when given the option, would rather share social media containing a cartoon than a standard stock photo.
At Andertoons, we offer cartoon subscriptions that provide ongoing access to both timeless and trending cartoons. You and your company will have access to a constantly growing library of thousands of cartoons to complement your content. And you can use them in all sorts of ways including social media, email, and more.
Have a cartoon success story? We’d love to hear it! Leave a comment and let us know.