Hey! My weekly business cartoon and accompanying blurb are up at Small Business Trends!
Tag: business
Friday Small Business Trends Cartoon
Cartoons & Content Marketing
When you’re utilizing the power of content marketing to promote your brand, you want to be able to give your customers a great deal of value while still providing entertaining and interesting material that will keep them engaged. To do this, you need to be able to keep your readers’ attention.
One fun and unique way to make this job easier, while providing entertainment and additional content for your readers, is to use a cartoon. In fact, cartoons can be a very worthwhile addition to any content marketing strategy, and Andertoons can provide you with original, creative comics that get your point across the way you see fit.
While you may have some very useful and compelling information to share with your targeted audiences, many marketers find that it is difficult to communicate this information without providing some measure of entertainment. If this is not exactly your strong suit, a cartoon may be an excellent option for you.
Another truth that business owners and managers know all too well is the fact that when they are promoting their brands, they are essentially selling themselves. People who are associated with a good sense of humor are often known to be confident, independent and reliable. By providing some light humor alongside content that will enrich your customer’s lives, you’re providing significant value.
Something else to take into account is that with the widespread use of viral media these days, it’s commonplace for users to “like” or “retweet” content that they like, sharing it online over social networks like Facebook, Twitter and all the rest. Everyone loves to share cartoons, and a funny comic that relates directly to your company can go a long way toward expanding the reach of your brand through social media, without you lifting a finger.
There are several ways in which you can incorporate cartoons into your content marketing strategies. First, if you have an article or white paper that you’d like to share, but are afraid that it won’t get the readership it deserves, you can use a stock cartoon to illustrate a smaller point within the document.
Or, if you want to quickly and easily communicate the overall point of your article in order to draw more people in, a custom cartoon crafted with the writer can help to grab the attention of those who might otherwise have passed it up.
Finally, if you really want to get to the point on a busy day, try a collection of cartoons on a single subject to communicate more efficiently. In this way, you can tell a story quickly and effectively, making sure that your audience can hear what you need to say, even when they’re on the go.
With the help of cartoons you can truly get the most out of your content marketing campaign.
Friday Small Business Trends Cartoon
How To Use Cartoons To Instantly Make Any Presentation Awesome!
One of the downsides of working in the business world is the endless meetings that usually involve long, boring presentations. What’s worse is when it’s your turn to stand at the front of the room and subject your coworkers to a lecture featuring the latest analytics from whatever it is you do.
With a cartoon, however, you can spice up your presentations and add a little fun to what may otherwise be mundane subject matter. Here are a few pointers, paired with some cartoons, to make your next presentation a slam dunk:
Beginning Your Presentation
“I know PowerPoints can be boring…”
A cartoon can be great for breaking the ice and letting your colleagues relax. After all, they’re probably not looking forward to this presentation, no matter how “interesting” it may be. By starting out with a funny cartoon that points out what everyone is thinking but no one will say, you let your audience know that you’re on the same page.
Ending Your Presentation
“So what usually happens after one of these presentations is something like this…”
We’ve all done it. Someone has just given a presentation proposing a new idea, and we all head back to the water cooler to discuss just how the plan WON’T work out. The same may be true for the viewers of your presentation, so by ending with a cartoon like this one, you can segue into telling your audience exactly why your idea WILL work.
Questions?
“I’m sure you all have questions, but let’s try to avoid this type of a situation…”
At the end of every presentation, there’s the much-anticipated Q&A forum that involves a thoughtful discussion regarding the entire team of extraordinary minds. Just kidding. Instead, this period is usually an opportunity for one individual to ask several questions, more or less to show off how smart he/she is. To mitigate these types of situations, use humor to stop the self-indulgent question-askers in their tracks.
Change
“Let’s face it, change can be difficult—and scary.”
In any organization, suggesting any type of change in policy or procedure—even for the better—will inevitably earn backlash from certain individuals. This may be due to a variety of reasons, but is most likely the result of a simple fear of the unknown. There’s no better cure for fear than humor, so use a cartoon to assure everyone that it’s all going to be OK.
Bad News
“Alright, so this might not be the news you wanted to hear, and I’m certainly not happy about it either, but…”
Having to give a presentation is bad enough, but what makes it worse is if you have bad news to share. While negative trends are a part of business, you need to be able to communicate to your colleagues that just because some aspect of your organization isn’t going as planned, it doesn’t mean it’s the end of the world. Again, an appropriate cartoon will help to calm some nerves in your audience.
Inspiration
“I know that this is going to take some work and a hefty time investment, but it will all be well worth it.”
If you’re proposing something that is going to take the acceptance and input of your coworkers, you need to let them know that their efforts will be well worth it. And, while we’d all love to be great motivational speakers, it’s often difficult to really get your team up and moving. Make your life a little easier by bringing a cartoon into the mix to lighten the mood
Idea
“So, I had this great idea…”
Even if you have an idea that you think is great, it can be hard to get people to accept it. If you’re introducing the next big thing for your company (and they just don’t know it yet), take the edge off by introducing it with a cartoon.
It’s Complicated
“OK, so I realize this may be a little confusing…”
Another tough aspect of giving presentations is that sometimes the subject matter is so specialized to your particular field that others in the audience might not understand what you’re trying to say. Many of your coworkers may be having the same thoughts as the individual in the cartoon above. Using an image like this will help you convey that you realize the complexity of the material, and you’re going to try your best to make it easier to digest.
Things Are Great
“I am happy to inform you that things are looking pretty good…”
The best presentations are those in which you can share good news. However, how can you best communicate just how positive the information is that you’re sharing? With a cartoon like this, you can let your colleagues know: Hey, it’s not so bad!
So, next time you need to give a presentation, try inserting a cartoon. You and your audience will appreciate it.
Mark Anderson is a cartoonist whose cartoons (including those above) are available for purchase at blog.andertoons.com.