Thinking Deeply About Cartoons

Over the years there has been a lot written about how all we ever needed to know about life we learned on the playground or in kindergarten. (Google “lessons and playground” to find any number of them.)

So, just for fun, I did a little looking around on how cartoons and advice and came across a post from earlier this year that highlights popular 90’s cartoons and some of the life lessons they offer.  They cover all sorts of ideas including love, education, and, my personal favorite, fear:

Being scared doesn’t make you a baby

“Bravery doesn’t mean you’re not scared. Bravery is doing what you’re afraid to do.” – The Professor

Could the same lessons from cartoons be applied to our business life?  Randy Milanovic recently explored how cartoons and their lessons can be applied to any company’s internet marketing strategy. Themes including “never put all your eggs in one basket” and “the wrong tactics can come back to hurt you” are covered in this entertaining write up on what to consider as you and your company develop your internet marketing strategy.

Wile E. Coyote

There are all sorts of way to use cartoons too. You can use them on their own as snackable and viral content, to punctuate, clarify, and draw attention to your ideas, or try something really outside the box like Mashable’s recent contest:

Just two years ago, this promotion would not have been possible.  With the power of social media and new tools like Vine, this is an example of an inventive promotion that created compelling content, hours of six-second fun, and terrific buzz for Mashable.

So, think differently about cartoons.  They just might be the most powerful force in your marketing strategy and implementation tactics.

Cartoons & Content Marketing

When you’re utilizing the power of content marketing to promote your brand, you want to be able to give your customers a great deal of value while still providing entertaining and interesting material that will keep them engaged. To do this, you need to be able to keep your readers’ attention.

One fun and unique way to make this job easier, while providing entertainment and additional content for your readers, is to use a cartoon. In fact, cartoons can be a very worthwhile addition to any content marketing strategy, and Andertoons can provide you with original, creative comics that get your point across the way you see fit.

While you may have some very useful and compelling information to share with your targeted audiences, many marketers find that it is difficult to communicate this information without providing some measure of entertainment. If this is not exactly your strong suit, a cartoon may be an excellent option for you.

Another truth that business owners and managers know all too well is the fact that when they are promoting their brands, they are essentially selling themselves. People who are associated with a good sense of humor are often known to be confident, independent and reliable. By providing some light humor alongside content that will enrich your customer’s lives, you’re providing significant value.

Something else to take into account is that with the widespread use of viral media these days, it’s commonplace for users to “like” or “retweet” content that they like, sharing it online over social networks like Facebook, Twitter and all the rest. Everyone loves to share cartoons, and a funny comic that relates directly to your company can go a long way toward expanding the reach of your brand through social media, without you lifting a finger.

There are several ways in which you can incorporate cartoons into your content marketing strategies. First, if you have an article or white paper that you’d like to share, but are afraid that it won’t get the readership it deserves, you can use a stock cartoon to illustrate a smaller point within the document.

Or, if you want to quickly and easily communicate the overall point of your article in order to draw more people in, a custom cartoon crafted with the writer can help to grab the attention of those who might otherwise have passed it up.

Finally, if you really want to get to the point on a busy day, try a collection of cartoons on a single subject to communicate more efficiently. In this way, you can tell a story quickly and effectively, making sure that your audience can hear what you need to say, even when they’re on the go.

With the help of cartoons you can truly get the most out of your content marketing campaign.