I recently read a very good review of Inbound Marketing by Brian Halligan and Dharmesh Shah, so I picked up a copy. Wow! Not only succinctly written, but inspiring as well. I have a host of new projects in the queue for my developers.
While the whole book is good thus far, this particular snippet leapt out at me in the chapter entitled “Get Found in the Blogosphere” about producing remarkable content:
Create cartoons or caricatures of things happening in your industry. For inspiration, take a look at the funny cartoons in the Sunday New York Times that parody politicians, and then find an artist who can create something similar for your industry. Buy a copy of the New Yorker magazine and take a look at the cartoons and try to find someone to create similarly humorous ones about your own industry.
Hmm… Seems to me like someone else wrote something similar recently…
Anyway, the whole book is full of great ideas like that. I recommend it highly!