I recently read a very good review of Inbound Marketing by Brian Halligan and Dharmesh Shah, so I picked up a copy. Wow! Not only succinctly written, but inspiring as well. I have a host of new projects in the queue for my developers.
While the whole book is good thus far, this particular snippet leapt out at me in the chapter entitled “Get Found in the Blogosphere” about producing remarkable content:
Create cartoons or caricatures of things happening in your industry. For inspiration, take a look at the funny cartoons in the Sunday New York Times that parody politicians, and then find an artist who can create something similar for your industry. Buy a copy of the New Yorker magazine and take a look at the cartoons and try to find someone to create similarly humorous ones about your own industry.
Hmm… Seems to me like someone else wrote something similar recently…
Anyway, the whole book is full of great ideas like that. I recommend it highly!
Thanks for reading the inbound marketing book.
As you noted, I’m a big fan of businesses creating compelling content (including cartoons).
I’ve been following your work for a while. Good stuff.
Hey Mark,
Good find! I agree that the book is quite good and offers valuable insights on inbound marketing.
As it turns out, I had the honor of creating cartoons for the book, (as well as regular cartoons for Dharmesh and Brian, and their Hubspot & OnStartups marketing blogs over the last year.) Great folks — and as the book proves, terrific writers. As he said above, Dharmesh is indeed a big cartoon fan.
BTW, I have not been here in a while, but your blog and site are very nicely done. Congratulations.
Thanks Mark, and I really enjoyed your cartoons in the book as well!