Having just read a slew of articles on business transparency, I’m gonna let you in on a little secret; I’ve been hiding money at Andertoons.com.
It’s not nearly as sinister as I’ve made it sound. Take a look:
See how there’s no pricing listed? The idea is/was to get you to choose your usage, and then show you the cost in the cart to avoid people simply picking the cheapest option every time.
I’ve been wondering, though, if perhaps this isn’t a hinderance to customers.
I mean, it is kinda off-putting, and it gives off a very “I don’t trust you to be honest” vibe.
Plus, how many folks are just confused? And it really doesn’t stop users from finding the lowest cost and choosing that should they wish to.
So, recently I changed it to this:
We’ll see how it goes, but I’d love any thoughts, opinions, or limericks you’d care to share regarding this.