Tag: Small Business Trends

Andertoons at Small Business Trends

andertoons2 Comments

Expert

Yes, I am an expert.

*ahem*

…at least according to the very good folks over at Small Business Trends, who’ve been kind enough to bestow that title on me in exchange for the occasional business cartoon.

Check out today’s cartoon, my bio, and Anita’s really nice intro.

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They Like You! They Really Like You!

andertoons4 Comments

Congrats to my favorite business blogger, Anita Campbell, for being chosen as Internet Marketing Report‘s Marketer of the Week!

Julie Power also interviews Anita:

JP – What is the one thing that a small business MUST have online to succeed?

AC – Perseverance. Many small businesses give up too soon. It’s easy to go out of business when you hit a rough patch, because the alternative — facing down the challenges — is so ugly and unpleasant.

Perseverance is especially important online, because it takes months (being wildly optimistic) or years to draw significant traffic and build an online brand today. There’s so much more competition on the Web.

So you have to be in it for the long haul – have a long term plan and work your plan everyday, even if sometimes you question whether you are making progress.

It’s stuff like that that keeps Small Business Trends at the top of my feed reader.

(BTW, Julie, did you know you’re a superhero?)

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Another Rub My Tummy Review (And Some Great Ideas For Using Cartoons!)

andertoons

AndertoonstummyThere’s a really nice review of Rub My Tummy… over at Small Business Trends.

And not just a great review, but some really good ideas for using cartoons in your business:

* Business Cards: I’m going to buy some Andertoons to put on my business cards. I’m thinking that it’s a great way to get people to keep them and really get a feel for the experience I provide. In fact, I’m thinking of commissioning him to create some with fill-in-the-blank copy for people to interact with. You can get them in color or black and white!

* Presentations: Mark says that cartoons are excellent for presentations because they say so many things that we may not be able to say (translation: have the guts to say). Cartoons lend an element of emotion that really grabs the audience.

* T-Shirts: Yeah, I’m thinking about how much fun it would be to put some of the cartoons from my business cards on t-shirts and promotional items.

* Your Lobby: Good Housekeeping and The Conference Board have actually bought the original cartoons that Mark drew that mentioned their company names. You can do the same thing. How about having a “best customer moment” cartooned for your lobby? (See Good Housekeeping cartoon and The Conference Board cartoon.)

* Customer Gifts: Why would you send nuts or popcorn, when you can create some customized cartoons that feature your best customers — and your company name. This will be something that they will feature in their offices and be free advertising for you — can’t beat that!

Isn’t that great?!

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