Tag: custom comics

Custom Cartoons Discounted for a Limited Time

andertoons
2015 Custom Cartoons

Visual marketing continues to be popular, but some of the traditional kinds of images are beginning to get a little stale.

Stock photos are routinely mocked, and infographics aren’t nearly as effective as they once were. In fact, Google’s own Matt Cuts has said:

“I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.”

And as much as I like a good cat GIF, opportunities to use them are, well, limited.

There is, however, another type of underutilized visual marketing that might be just what you’re looking for…

Cartoons

2015 Custom Cartoons

Cartoons are social media’s secret weapon. According to Moz founder, Rand Fishkin…

“Comics, illustrations, or storyboards that tell a narrative visually, (are) incredibly popular and get picked up all the time.”

So what makes cartoons powerful content? Cartoons are:

Visual

Because we grow up reading picture books, comics strips, comic books and the like, we have a deep connection to and affection for cartoon images.

Memorable

Multiple studies show that humor improves memory. Here’s just a few:

Sharable

See Rand Fishkin above.

Irresistible

I think this quote says it best:

“95% of New Yorker readers read the cartoons first. The other 5% are lying.”

– David Remnick, Editor of The New Yorker

 

So, using relevant cartoons as part of your content marketing is a great idea. But even better are:

Custom Cartoons

Cartoons that integrate your brand and message are incredibly powerful.  On the surface they’re simply the gift of a shared joke, but smart marketers know to use cartoons like a Trojan horse, hiding their content subtly inside.

Here are a few recent examples of custom cartoons I created:

2015 Custom Cartoons
2015 Custom Cartoons
2015 Custom Cartoons
2015 Custom Cartoons
2015 Custom Cartoons
2015 Custom Cartoons

Custom cartoons are a significant part of Andertoons, and every year I create a few hundred for forward-looking clients large and small.

With 2015 approaching fast, I’m beginning to line up clients, finalize my schedule, and reexamine my fees. But I thought I’d try something a little different next year:

Cartoons by the Dozen

Even when business is good, creative professionals like myself are always a little nervous about when and where the next job is coming from. So for 2015  I’m offering a very limited number of custom cartoon packages at a terrific discount so I can sleep a little easier.

I’ll create 12 funny and original cartoons about your product, company, or industry that you can use in:

  • Blogs
  • Social media
  • Websites
  • Presentations
  • Newsletters
  • Advertising
  • Ebooks
  • Calendars

And that discount I was talking about?

The fee for 12 cartoons normally begins at $4800 for grayscale or $8400 for color. But if you reserve your cartoons for 2015 now, you’ll only pay:

$3000 for 12 gray custom cartoons or $6000 for 12 color custom cartoons

You probably have a few questions about how it works, and when you pay and all that, and you can find answers to everything at my Custom Cartoons page.

You’ll want to act quickly, however, because there are only 10 of these discount packages available. And when they’re gone, they’re gone.

You might also like these articles:

Custom Comics Cut Through the Clutter

andertoons

Whether or not you subscribe to the idea that “content is king,” there’s no doubt that smart marketers are blogging, sharing, tweeting, pinning, and whatever-ing at a furious pace. Wouldn’t it be great to take a break from all that writing? To paraphrase the old adage, instead of cranking out another thousands words, use a custom comic instead.

Help Them Help You

Custom comics 1

I’m a big fan of well researched in-depth articles. I get excited when someone really knows what they’re talking about and digs in on a topic. That’s good print-out-and-read-later stuff. I love it!

But the content I pass along most often on social media? Fun videos, interesting pictures, and clever quips. Read, enjoy, share – it’s easy.

A custom comic is the best of both above worlds. You can get to the heart of something meaty in a way that’s quick, fun, and begging to be shared.

Been There, Seen That

Custom comics 2

If you’ve spent any time in meetings recently I’m sure you’ve seen a lot of the same kind of images. Person looking confused. Co-workers looking at a laptop. Happy people shaking hands. Zzzzzzzzz…

Instead of putting your audience to sleep, engage and entertain them with something they’ve never seen before, a custom comic.

Don’t Forget About Memory

Custom comics 3

Remember that funny Darth Vader VW ad from a few years back? What about those GECIO caveman ads? Where’s the beef? Sure you do, because, according to a study by Valparaiso University psychology professor, Dr. Kieth Carlson, humor helps you to remember.

When presented with humorous motivational posters vs. the same motivational posters without humor, subjects more easily recalled the humorous examples with a 50% variance. Carlson says “That’s a very large effect to observe, as a 25 percent variance generally is considered a large effect.”

Want you or your product to be remembered? Try a funny custom comic!

So give yourself a break from all that writing and see how easy (and fun) it is to get your own custom comic that’s sharable, engaging, and memorable.

Examples of Custom Cartoons

andertoons

Custom cartoons are a large part of my business here at Andertoons, and, of course, there’s a gallery showcasing some examples in the custom cartoon portion of the site, but I wanted to showcase a few examples of work I’ve done for clients and go a little more in depth.

We’ll start with this cartoon that I did for a client that makes software:

custom cartoons example 1

This was a few years back when the idea of cloud computing was just gaining traction. My client actually suggested something very similar and I ended up tweaking it just a bit. The end product was a calendar of software related cartoons that they gave out to their clients as a thank you.

custom cartoons example 2

I did a whole series of custom cartoons for a company that manufactured in-home intercom systems. Every month they’d include it in their newsletter which was targeted at installers and technicians.

My client was great about suggesting topics, especially since I didn’t know a lot about intercoms to begin with, and we came up with some really fun stuff that was quite popular. They had to cut the cartoons after the housing bubble burst and construction went kablooey, but it was fun while it lasted.

custom cartoons example 3

This is a cartoon I did for a company that produces a special type of hospital gown. It not only covers you up (unlike most gowns), but it attaches to a device that pumps in warm air. It’s really neat!

We did a whole series of these and I think I wrote 55 hospital gown jokes that we whittled down to a nice dozen. The color was fun to do, as was the plumber butt.

The next two cartoons are a good example of how a subtle change can make all of the difference to a client.

Take this first one:

custom cartoons example 4

This was done for an online training company. The joke is good, and the scene reads well, but the client was concerned that the person at the computer didn’t look young enough. So I made a few small changes:

custom cartoons example 5

I think they were dead on and I was happy to make the change.

custom cartoons example 6

Another one that a company used in a calendar of custom cartoons. They wanted to have some fun with project planning and flowcharts, and I must admit that, based on my days in corporate America, this rings fairly true. Especially when doughnuts were rumored.

OK, last one:

custom cartoons example 7

This cartoon was for an IT publication targeted at, you guessed it, IT people.

While I have some proficiency in the tech world, I’m certainly no expert, but I suspect that this has happened sometime, somewhere.

Hope you enjoyed a more detailed look at the process, and feel free to check out my custom cartoons section of the the site. Cartoons are great for getting your point across in a novel, fun, and engaging way, as I’m sure my clients for the above cartoons can attest.