Whether or not you subscribe to the idea that “content is king,” there’s no doubt that smart marketers are blogging, sharing, tweeting, pinning, and whatever-ing at a furious pace. Wouldn’t it be great to take a break from all that writing? To paraphrase the old adage, instead of cranking out another thousands words, use a custom comic instead.
Help Them Help You
I’m a big fan of well researched in-depth articles. I get excited when someone really knows what they’re talking about and digs in on a topic. That’s good print-out-and-read-later stuff. I love it!
But the content I pass along most often on social media? Fun videos, interesting pictures, and clever quips. Read, enjoy, share – it’s easy.
A custom comic is the best of both above worlds. You can get to the heart of something meaty in a way that’s quick, fun, and begging to be shared.
Been There, Seen That
If you’ve spent any time in meetings recently I’m sure you’ve seen a lot of the same kind of images. Person looking confused. Co-workers looking at a laptop. Happy people shaking hands. Zzzzzzzzz…
Instead of putting your audience to sleep, engage and entertain them with something they’ve never seen before, a custom comic.
Don’t Forget About Memory
Remember that funny Darth Vader VW ad from a few years back? What about those GECIO caveman ads? Where’s the beef? Sure you do, because, according to a study by Valparaiso University psychology professor, Dr. Kieth Carlson, humor helps you to remember.
When presented with humorous motivational posters vs. the same motivational posters without humor, subjects more easily recalled the humorous examples with a 50% variance. Carlson says “That’s a very large effect to observe, as a 25 percent variance generally is considered a large effect.”
Want you or your product to be remembered? Try a funny custom comic!
So give yourself a break from all that writing and see how easy (and fun) it is to get your own custom comic that’s sharable, engaging, and memorable.