Cross-Stressing

SwtJust lately I finished up Marvel: Ultimate Alliance and picked up Lego Star Wars II. Despite the fact that my 7-year old nephew is playing the same game, I gotta tell you it’s a hoot and a half.

So I was mildly interested when I saw that a Lego Batman title is in the works, but at the same time, I’m disturbed by all this cross-branding as of late. (Star Wars Transformers?! Yeesh!)

Taking the associated brands into a video game seems barely acceptable, but you just know that Lego Batman Tansformers are around the bend. Or Teenage Mutant Ninja GI Spider-Joes. How about Simpsons Lincoln Log Monopoly?

The whole trend just screams “hey America, we’re all out of ideas! But we’d love it if you kept buying our crap!”

I say once we hit “three, three, three brands in one!,” it’s officially time to move to Sweden.

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