It’s a nice look behind the scenes at Adult Swim.
Hopeful writers often have no concept of what Adult Swim wants. Someone once pitched Weidenfeld a feature-film length script about a woman who discovers she has breast cancer, becomes a yoga instructor, finds love and recovers. In other words, the perfect Lifetime movie, but completely wrong for the fast-paced, “something different” comedy that the Adult Swim audience expects.
Many pitches are derivative twists on other Adult Swim shows, starring more defunct superheroes and classic cartoons. “People pour their hearts into these things, and they just aren’t funny,” says Weidenfeld. “It’s like I break 10 people’s hearts every day.”
But Adult Swim needs fresh ideas. The staff is stretched thin with many people working triple duty on multiple projects. “There’s like three people at [Atlanta’s] Williams Street [lab],” says Weidenfeld, exaggerating for effect. “They can’t produce any more shows.”
Maybe I’ll have to send them something. It’d be a nice change from syndicate rejection.