There’s been even more talk than usual lately among cartoonists about "free" content, and I think this recent post, "Why Are You Giving Away Content For Free?" over at Dosh Dosh explains it better than most.
A snippet:
The truth is, if you want to sell more products or services, you need to develop a reputation which exceeds your slogan, sales letter or promised benefit. Free content is a tool which helps you to develop publicity. It will eventually generate demand for services, products and premium content.
Enjoy!
Technorati Tags: andertoons, business, cartoon, cartooning, cartoonist, cartoons
The more I read about the business model of "giving stuff away," the more I see that not only is it a viable idea, but it's also an old idea that has worked successfully.