There’s been even more talk than usual lately among cartoonists about "free" content, and I think this recent post, "Why Are You Giving Away Content For Free?" over at Dosh Dosh explains it better than most.
A snippet:
The truth is, if you want to sell more products or services, you need to develop a reputation which exceeds your slogan, sales letter or promised benefit. Free content is a tool which helps you to develop publicity. It will eventually generate demand for services, products and premium content.
Enjoy!
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