Scott Kurtz on Marketplace (Audio!)

There’s an interview with PVP’s Scott Kurtz on NPR in which he discusses with Dennis Nishi his plan of giving the comic away to any publication that will take it.

Scott defends this by explaining that the strip is simply a means to sell advertising on his site, books, and other “hard goods.” The publications that print PVP are required to also show the URL for the strip.

“The art is the art, and business is business. And don’t let the art aspect of it convince you that you should feel guilty about making as much of a living as you can. You gotta support yourself.”

Why exactly would I feel guilty about selling my cartoons? Without tooting my own horn, I’d say I do a fair amount of business with my humor, and I’ve never lost any sleep over it. Who exactly is out there hunched over a pile of cartoons wringing their hands berating themselves over the possibility of profit?

Here’s the thing… If you have to give your art away (and, frankly, you’re having trouble doing that, according to the report) maybe you need to take another look at what you’re doing.

If I were Kurtz, I’d be worried that the banners that paid the bills came from only one real advertiser as far as I can tell. (Sure, there are some Google ads at the bottom of the page, but, honestly, does anyone even look at those, much less click them?)

I’m not saying Scott doesn’t do great work (I often find PVP funny, and the art is wonderful), but expanding out of a rabidly faithful online niche audience into larger print venues may prove more troublesome that anticipated.

Anyway, check out the interview and let me know whatcha think. I’m sure this isn’t the last any of us will hear about this.

(6:09 PM – OK, checking out PVP later this evening I did notice another ad for Kade’s coffee. I just want to be fair and as accurate as possible.)

1 thought on “Scott Kurtz on Marketplace (Audio!)”

  1. Just a note from the advertiser. 🙂

    Although the ad hasn't yet "paid" for itself, I am impressed with the response I have received from the PvP Readership. Other vendors should consider this type of unconventional advertising, as it does give exposure to a very unique and loyal audience.

    And I agree – Scott's work is funny – there aren't many webstrips out there that have made me laugh out loud, and his has done that!

    Advertiser out.

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