This from Online Media Daily (thanks to adfreak):
…Sharpe Partners’ viral marketing survey determined that comedy, by far, is the most effective tool to encourage strong viral circulation. Eighty-eight percent of respondents reported forwarding jokes or cartoons. The second most popular category was news, as 56 percent of the group attest to forwarding such material.
Take THAT Bird Flu!
Technorati Tags: advertising, cartoons, humor