“Everyone on campus knows I’m the ‘Adult Swim’ girl. It makes you pretty instantly popular,” says University of Kentucky senior Shreenah Willis.
Willis is one of Cartoon Network’s “Adult Swim” college marketers. A group of students hired and trained by the cartoon channel to help get their peers watching the late-night cartoons.
They throw parties, hand out posters and t-shirts and organize pub crawls in hopes of drawing attention to shows like “Aqua Teen Hunger Force” – a cartoon where the main characters are all food.
And it appears to be working. “Adult Swim” viewership is up and advertisers are noticing and flocking to hawk their wares to the college crowd.
Maybe they should call it Magilla Guerrilla marketing. Check out this article to read more!